Founded in 2015 by Matthew Williams, 1017 ALYX 9SM is a luxury streetwear label that has built a solid foundation within the ever changing fashion world. Drawing inspiration from the Los Angeles punk & skate scene and New York’s homegrown East Coast style, the brand offers everything from luxury sneakers to contemporary cuts across a range of apparel & accessories. Where does the name come from? ALYX is taken from Williams own daughter, 1017 gives a nod to his birthday & 9SM references the NYC studio address based on Saint Mark’s Place. Shop the latest arrivals from the New York & Ferrara based luxury brand now at mint.