Previously known as Carrier Goods, Purple Mountain Observatory are a London based brand that draws inspiration from their time spent in the Purple Mountains of China.
When you’ve been about the block a bit & I’m talking about the performance apparel world here, you’ll witness so many different trends that come and go. COVID changed so much in the clothing game. First it was sweats then this whole Gorpcore thing went insane. I’d been grafting with GORE-TEX & capturing hoods on hillsides since day 1 so it wasn’t really anything new for me. I’m not trying to claim we invented the whole Gorpcore aesthetic here in the North West, but to some extent we kinda did. To watch something grow and become so popular isn’t always a bad thing either. An appreciation for technically clad clothing is great, in my opinion, and brands like Purple Mountain Observatory are definitely one of the next generation of outdoors inspired brands to watch out for.
Previously known as Carrier Goods, Purple Mountain Observatory are a London based brand that have just released their latest drop for the Autumn/Winter season. With a focus on technical outdoors gear, mainly outerwear, the collection is everything the serious jacket fanatic would be all over like a rash. On the outerwear side of things there’s 3 layer shell jackets, ripstop nylon puffa’s & 2-layer lightweight jackets that are just as much geared up for the streets as they are the highest peaks. There’s also quilted gilet vests in nylon ripstop, trail pants with a DWR finish as well a range of graphic tees that utilise their ‘Durability & Function’ certified branding. Check out the full AW23 collection below & be sure to shop the latest drop from Purple Mountain Observatory now at mint. via the link. Till next time.
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