Continuing their 20th anniversary celebrations Yohji Yamamoto & Y-3 now returns for SS23 with the ‘Artisan Codes of Sport’ collection.
20 years is a very long time in the streetwear game. Rewind back to 2002 (here in the UK) and DJ Slimzee’s Sidewinder sounds were adopting a new darker direction. It was all about Nokia 3210’s, Nike Air Max & expensive designer gear. Designer brands were massive in the early noughties and what I always personally liked about the era was the fact it was also pretty Casual. Y-3 was a prime example of where sportswear crossed over with designer style & quickly became a go to brand for many whether it was on the set of a Crazy Titch video or Cardiff away. The Japanese streetwear brand has become the very backbone of the UK’s homegrown scene and although it was started some 6000 miles away in Tokyo, it’s connection to the UK will always be huge. Continuing their 20th anniversary celebrations Y-3 now returns for SS23 with the ‘Artisan Codes of Sport’ collection.
Started through a collaboration by adidas & the Tokyo born designer Yohji Yamamoto back in 2002, Y-3 recently celebrated its 20th anniversary. The high end Japanese streetwear label now returns with a collection of classic sportswear silhouettes redefined for the modern day wearer. A new oversized brushstroke Y-3 logo appears across varsity jackets, cardigans & coach jackets with utilitarian inspired cargo pants in an updated oversized fit. There’s also classic hoodies and relaxed fit tees in stealthy blacks, bucket hats and a range of functional accessories from cross body bags & recycled twill tote bags. On the footwear side of things the classic Kaiwa, the Rivalry & the Gazelle are all re-imagined the Yamamoto way with stealthy blacks and contemporary styling.